Why This $10 Aftershave Is My New Holy Grail Primer


Today I have a little tip for you guys. A tip that has really changed my makeup routine over the past month. It’s the Nivea Men’s Post Shave Balm. Before you go and call me crazy, hear me out.

Okay, for those of you who haven’t heard the hype surrounding this product, it basically started with Kylie Jenner. Because we all know when Kylie Jenner mentions something, it blows up about 2.3 seconds later and practically becomes sold out worldwide. That is exactly what happened with Nivea’s Post Shave Balm. At times, it was nearly impossible to find it not sold out in supermarkets, in chemists and even online. This was back in March, and it’s only over the past few months that the craze died down enough for stock to be replenished.

I was skeptical at first too. I mean, I’m pretty loyal to my Tarte Clean Slate Poreless Perfecting Primer, so how was a under $10 men’s aftershave product supposed to even compare?

The secret ingredient is glycerine.

What does glycerine do? It gives off that ‘tacky’ feeling making whatever you put on your face stick to it. It acts as a glue for your make-up. Although a lot of makeup primers do actually contain glycerine, they barely contain any, unlike the post shave balm which shows glycerine as its second most used ingredient.

I have used a lot of primers in my day, but there are only a select few that I notice a difference with. To be honest, a lot of them don’t make any difference to my makeup or its longevity. Sometimes it’s hard to tell if one works all together.

But this post shave balm was different.

Never have I had my foundation go on so smooth and flawlessly. It made application an absolute breeze and definitely impacted the lasting power of my makeup. I came home from a night out not long ago and couldn’t believe that my makeup prevailed through it (…it was an eventful night). I know for a fact that if I hadn’t primed with the post shave balm, my makeup would be in a very unfortunate state.

The downside is the quite prominent scent at the start, but once your foundation and base is applied, it doesn’t linger much longer. It’s not an unpleasant smell per say, but it is quite expected in a makeup product.

For anyone wondering, I have normal combination skin although it was said by Kylie herself this was great for oily skin. There are glowing reviews on this product for oily skin too, stating it helps control shine. For me, it helped to hydrate dry areas and control the oily areas.

At less than $10 a product, it certainly worth a try. Considering you only need a pea-sized amount, I expect it to last a very long time.


 As always, I would love to know if you’ve tried this! Would you? Have you ever heard about it? Let’s chat in the comments!



  • Naomi Shiek

    Oh, what a blast from the past! I first heard of it from the Dutch NikkiTutorials, sometime in 2015. Then 2 months later it seemed as if every YouTube blogger heard of it. I was pleasantly surprised to see it pop up in my local shops then. I admit I can’t tolerate the scent, but your review makes me want to re-test it!

    • Yes! I think NikkieTutorials still uses it in every tutorial :) she heard of it of Kylie Jenner! It’s sooo good! The sent really doesn’t linger on for long xx

  • How strange, I haven’t heard of this tip at all despite the Kylie Jenner endorsement! It makes you wonder how many other men’s products have excellent secret uses haha xxx
    Lucy @ La Lingua | Life, Travel, Italy

    • I’m surprised how many people don’t know about it!! Haha I know, might have to steal a few of my bfs things to test haha xx

  • ~Tha~Golden~Lady~

    Thx for that great advice !
    I actually use the Laura Mercier base but was looking out for something much cheaper as I already wanna try to replace Banana Powder by baby powder… So I will buy it for the boyfriend first, try it out and let you know how it goes for me ! x

    • Love Laura Mercier! Haha yes, great idea!! Would love to know how you get on with it xx

  • ~Tha~Golden~Lady~

    Oooh and the scent to me is actually what I prefer about it ! (on a man though :S)
    I use to buy it for my bf and used to love the scent left on the skin ;) x

    • One same!!! I love the scent, just a little weird that it was coming from me lol xx

  • I’ve heard so much about this and how it’s a great primer, I need to give it a go! x


    • It’s sooo good!! Super affordable & does the job :) you should give it a go!! Xx

  • Yes, I heard so many great things about this one as a primer, must try it ;)
    Nati xx

    • Yay yes! It’s amazing, so many glowing reviews. You need to try!! :) xx

  • Did this give you any breakouts?
    Aleeha xXx

    • No it didn’t and I use it nearly everyday :) xx

  • Chantalle

    I heard so many amazing things about this that I just had to give it a try, sadly it didn’t work quite as well for me. I have quite oily and blemish prone skin I felt it made my skin oilier throughout they day plus giving me a few extra pimples. I really wanted to like but it’s just not for me! Glad that it works so well or you though! xx

    Chantalle | http://www.ceceandgrace.blogspot.com.au

    • Aw that’s such a shame you didn’t get on with it :( I’ve heard it working well for some people with oily skin but I guess everyone’s skin is different! xx

  • I have got to try this! I never heard of it, but such a cheap primer? I need to give it a try.


  • Oh thanks so much. I know, it’s crazy we are listening to Jenner/Kardashians, but it is a kind of “in” thing for these types to share. Jourdan Dunn shares her daily beauty products and most are not $195 lotion (some are, ha!) But I am a Pixi product girl now thanks to seeing this on her IG feed and the products work! Off to the drug store for this one!

  • Would never even think of this great idea.