Useful Tips Every Blogger Should Know

blogging tips

I’ve received quite a lot of emails in the past couple months regarding blogging tips and advice, so I thought it was about time to write a post up on it.

Just a little background info on myself, if any of you were wondering, I’ve been blogging since 2007 (10 years.. what?!) but I only opened Sunday Chapter in 2014. Recently I’ve been fortunate enough to make blogging my full time job, but I’m still learning and discovering new things everyday. However, today, I’m going to share with you what I have found to be most important as well as small ways to improve your blog.

Find your blogging voice

Developing a voice behind your blog is imperative. Who are YOU? People always relate to a blog more when they have an idea of who is behind it. For most people, a voice doesn’t come naturally at the beginning and you can be too influenced by other blogs. My best advice would be to pretend you’re writing an email instead of a post, & you’re writing to just your one ideal reader. Don’t try to sound like the person you want to be – sound like who you are.

Brand your blog

Many bloggers build their website and create content without considering the image they want to present. If you’re thinking of blogging more professionally, businesses and PRs wont take you very seriously if you haven’t built a brand for your blog. Even if you don’t take it seriously, it’s still an incredibly important factor to building your audience and improving your blog. This includes everything from your blogs name, tagline, address, theme, colour palette, typeface, personality, schedule, etc. It must be consistent. Consistency is key.

Understand your SEO

Before I become familiar with SEO, I sort of undermined it’s importance. It can be a little intimidating at first, but once you get your head around it, I promise it’s not so bad. Google is your best friend.

Be prepared to fail

A little dreary, I will admit, but hear me out. Sometimes you might write a post you love, and believe will do really well, to only have it end up a ‘bleh’ kind of post. Sometimes you and your readers might not be on the same page. Sometimes photos might not turn out so great. Whatever it is, you have to learn from it, and use it to your advantage to improve future work. Don’t give up just because a few posts don’t do so well or you’ve hit a bit of a slump. Failure is sometimes the best learning tool.

Make it pretty

There are little things you can do to make your blog more visually appealing like adjusting your text size, font, colours, eye-catching headers, user friendly layouts, etc. Keep your design clean and simple. Less is more. It’s not necessary to show every award and badge in your sidebar. You might want to consider hiring a web designer. It doesn’t stop at your blogs design though,  it’s also your pictures. The right kind of picture can reel (or deter) readers from your posts. If your blog is not appealing it will compromise your content, no matter how great it may be.

the prettiest pencils
the prettiest set of pencils

Never stop promoting

Once a post goes live, it’s certainly not the end of the story! Now it’s time to share it as much as you can (without being overly annoying). You might want to create additional info-graphics for Pinterest (they tend to go viral) and additional photos that fit with Instagram. For example, if I’m sharing my apple cider vinegar drink, instead of using one of the photos from the post, I might post a photo to Instagram drinking it in the morning! Cater to your social medias. Don’t just promote the day of the post either, you should never really stop promoting and referencing to older posts.

Easy to share content

It’s not just you that should be able to share posts, it’s your readers too! Make sure all your social media links work and they’re easily accessible on any device. Give people bonuses or additional content if they share, it can be anything from a PDF copy of the post, additional worksheets, bonus content or free downloads.

Create an editorial calendar

I don’t know where I’d be without my trusty calendar (probably somewhere not so great). Seriously though, calendars are my life. One of the best blogging tips is to use a calendar or planner to keep track of your post dates, routines, projects and ideas. I’ve found the best calendar is the one built into my macbook – nothing too fancy, but it gets the job done. I’ve literally been through every type of editorial calendar and this method works best for me since I’m always changing things around.

Have brainstorming sessions

Stuck for content ideas? Brainstorm! Create mood boards, maps, and write everything that comes to mind.

Related: 150 blog post ideas for when you’ve hit writers block and 50 blog posts ideas for when you’re feeling uninspired.

Talk to your readers

Always reply to emails, tweets, and comments as much as you can. Go a step forward and interact with them on their blog if you can find the time! Gratitude is always appreciated.

Define your topics

Many bloggers will tell you that you should define your niche to reach a bigger audience, and although I do agree with their points, my blog covers a few topics (I cover travel, lifestyle, wellness, & beauty) and that’s OKAY. The most important thing is to write about what you love and things that inspire you. If I ever closed myself off to only one thing, I would get bored and Sunday Chapter would certainly not be where it is today. That works for me. Find what works for you. Covering every topic could be fun at the start, but maybe considering honing in on a specialty. I love this post by Helene on why it’s okay not to have a niche.

I hope these tips helped you somewhat! I’d be happy to answer any questions in the comments, and if you’d like more posts on blogging tips or full time blogging, do let me know!

What’s your best blogging tip?

SHOP THE POST…
  • missgetaway

    I always love these kind of posts. I literally always seem to learn something new!!
    My Number 1 blogging tip would be to engage with your community and comment on other blogs. Therefore you’ll not only drive traffic but also meet likeminded people to talk with :)

    Love, Kerstin
    http://www.missgetaway.com/

  • I think you’ve covered all the blogging tips there is so eloquently. Promo is one that never seems to end, although I do hate when people never seem to talk about anything else of social media! x

    Jodie // Jodie Loue

  • This was very helpful. Promoting is my achilles heel and I keep making the resolution to do it more seriously and in a more scheduled way but then feel a bit self conscious about it. I found the idea of thinking about infographics for Pinterest really interesting, as well as having brainstorming sessions. I tend to keep a document with lots of ideas but sitting down and making time for brainstorming is a great idea.

    Thanks for sharing these!

    Inma x

    sunshineandglow.blogspot.com

  • I really need to learn SEO properly, the whole thing confuses me! I always reply to emails and comments on my blog – I find it helps so much.

    jenna | Beauty And The Style

  • Super helpful! Thanks heaps for sharing this. After nearly a year of blogging I finally feel ike I have found my voice and have settled on the topics (and angle) I write about. Getting serious about my photos is also starting to pay off with a growing Instagram following and older posts are boosting my organic traffic. Preparing for failure, be patient and just keep going seems to do the trick :)
    – X Marloes

  • This was so helpful, thank you for sharing this post! :) XX

    http://www.fashionatic.be

  • This was so helpful. I’m definitely lacking on the scheduling and promoting side of things. Must work on that haha.

    Eline | http://www.elinesreturnticket.blogspot.com

  • So many great tips, and I completely agree with them all! The last one is so important to me, as I feel like people are always shouting at bloggers to define their niche! It’s much better to clearly define the topics of the blog, instead of getting stuck in a niche :)
    I also agree with how important it is to brand your blog properly! I’ve only recently started considering this, but it seems to be helping :)

    — LisaLDN.com

  • Such a great advice post! So many of them sound the same but yours definitely came from the heart and was really helpful. Thanks a bunch for this x

    Katina | http://www.katinalindaa.com

  • Fab post girl! I agree with the ‘talk to your readers’! I find myself going back to read blogs where the authors actually talk and reply to comments and their readers! x

    TOUCHOFGUCCI // BLOGLOVIN

  • An editorial calendar is a MUST. I cannot get by without one.

    Rachel | http://www.currentlyrachel.com

  • I love all of these tips, especially the ones about helping when you’re in a blogging stump, which i am and it sucks because I want to blog blog blog! I really would love my niche, to be lifestyle, style, travel and welbeing, although I do find travel hard and sometimes going out on a small student budget :( I love talking to people to and always reply to my comment I get on my blog but on their own blogs so I thank them for their comment and then read theres and that way they definitely see I’ve read their comment, although I only really find that I only speak to others during twitter chats and I’d love to speak to others more!
    http://www.elzbthchlmrspps.blogspot.co.uk

  • This was really helpful thank you so much! I really need to start using an editorial calender, it might make me more organised!
    Aisling | Aislings beauty bytes

  • Thans for these useful tips! I always didn’t understand why you would have to stick to one niche because like you say, it would get boring after a while if you love so many things!
    The Fernweh Wolf / Travel & Lifestyle Blog

  • Thank you for sharing these fantastic tips! They’re so useful I’m definitely going to have to save this post :)

    elwillmer.blogspot.co.uk
    xx

  • Great tips .. love them and will apply them .. first time here .. you have a beautiful blog .. loved the theme, its simple and effective.

  • Love these tips! SEO is definitely something I need to sit down and have a look at at some point. xx

    http://www.lucy-cole.co.uk

  • Aliya Hussain

    Such great tips, all are important! Starting a blog is hard, but so is maintaining it. Quality is key, and thats just what i keep reminding myself ^_^

    Aliya x | thecatandthegirl.blogspot.co.uk | https://www.bloglovin.com/people/thegirl09-10150959

  • Awesome tips, thanks for sharing!

    Love,
    Hannie Arden from Missing Wanderer.

  • I love these tips! I really need to try and get my head round SEO a bit more.
    I love the idea of specialising the promotion to all the different social medias.

    http://www.georgietoms.com

  • peonies passionfruit

    Thanks so much for sharing these tips, they are really in-depth and I’ll definitely be incorporating your advice in my blogging routine.
    ~Eme

    http://www.peoniesandpassionfruit.com

  • Paige

    Thank you so much for this post it will definitely help a lot of people including myself.

    Paige X
    Modebeautex

  • Thanks for sharing these great tips! I’ll definitely keep some of these in mind :)

    sayyip.blogspot.com.au

  • Angela, the best thing I read in this post was “Define your Topic”. sometimes the pressure to identify what you want to blog about is so much that it can delay your blog by a year ( lolz that’s my story though”. But thanks for reminding.

  • This was such a helpful post, thank you girl! I love reading through your blog, is just fab!
    Jasmine | jasminehardingmakeup.com xxx

  • Ali

    Thanks for sharing these tips!

    alibourke.blogspot.com x

  • Yana Kasekamp

    Awesome tips. Such a helpful post. :)

    http://www.lifeofardor.com

  • I totally agree with you on the point about defining your topics. I do style, travel, and coffee. And while I’ve heard time and time again to define yourself ‘more’, I really love writing about those three things. I remember I had a travel blog back in the day and I got so bored writing about only one thing! I find focusing on three things, even if I’m not as defined, really has helped me to genuinely love my blog and blogging. :)

  • Sainab Sharif

    Great tips, some really good advise to remember!

  • fmenthusiast

    Great post! Thanks for all the insight. Its all very true if you want to be heard or get noticed in the blogging world. Ive realized that branding is honestly so essential when I first started my blog.

    http://www.theimagealkemist.com

  • Laura Van Der Velden

    Thank you a lot for sharing your inspiration & blogging experiences!! I can learn about it, a lot.(:

    https://lauramaureen95.wordpress.com

  • Ashley – A Lovely Pursuit

    Thank you for this insight. I’ve been blogging for a while but just recently launched my “official” blog that I hope one day will lead me into a stay home and do what I love reality. I’m still learning a lot (reading a lot) and studying different blogs and Instagrams. I focus on wellness, family, and relationships. I’ve been working on my branding but still see places to tighten it up. One thing I’m learning, is it’s good to begin. Just begin. From there you can adjust and grow, but if you don’t start you would have never known in the first place. Experience is a great teacher! alovelypursuit.com

  • So many great tips in this post!
    http://www.kevinluo.se

  • Pallavi Washivale

    Glad to read that it’s okay to cover more than one topic in a blog. I thought of focusing on ‘Travel’ but there are so many inspiring things around that settling only on single subject seems boring.

    https://monodysseys.wordpress.com/