How to Write a Great Blog Post

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Every successful blog is built on a solid foundation of content, but there are many other factors that can contribute to an articles success. Here’s a few tips I’ve learned to help write better blog posts!

1. Be consistent
Maintaining a blogging schedule will let people know you’re reliable and committed. Your readers will learn when to check back and over time your readership will grow.

2. Find your voice
The earlier you establish your voice, the better and faster your blog will grow. Finding my voice seemed to be the hardest thing for me to do. Should I sound professional? Should it be like I’m messaging a friend? Should I be funny? And to me, I think there should be a balance between them all. Writing a blog shouldn’t sound like you’re writing an essay, but I don’t think you should ever compromise good grammar. Most importantly, be yourself because there’s no one else like you & that will set you apart.

3. Quality over quantity
Write when you feel most inspired and don’t publish posts just because you feel you have to post something. If I’m not 100% happy with a post, despite being on a particular schedule, I won’t post it. I know I’m a bit of a perfectionist, but I truly believe it’s better having preference to better things, as opposed to more things.

4. Visually appealing
Pictures are the first thing people will notice about your post. It plays a big role in reeling your readers in so make sure you choose visual content carefully. Using your own photography works really well because it’s unique, but if you’d prefer to use images that are not your own, make sure they’re clear, relevant and eye-catching!

5. Communicate with your readers
It’s so important to keep in touch and get to know your readers. A small thank you in reply to comments or visiting their blog can go a long way. In the end, your readers are the most important part of your blog.

6. Social media distribution
An incredibly crucial part of blogging is social media. It’s not only how readers can find your blog, but it allows you to connect with readers more personally, boost old post traffic and share new posts. Make sure your channels are updated regularly, your social medias are easy to find and there are no broken links.

7. Catchy headlines
A catchy headline is key for viral blog posts and grabbing peoples attention. Plus, it plays a crucial role in improving your search ranking. This article on 100+ blog post title templates has been super helpful for me, so hopefully it is for you too!

8. Lists
I’ve always found breaking posts down into lists, or simple points, works really well. It’s a lot more appealing than having to read an essay!

9. Familiarise yourself with SEO
I could do a whole post dedicated to SEO (search engine optimization, because there really is a lot to understand and it can become quite overwhelming. Although just knowing a few SEO tricks can help increase traffic to your post. Here’s 15 SEO techniques that have proved really helpful.

10. Short sentences win.
Pretty self-explanatory.

11. Assess your stats
If you haven’t signed up for Google Analytics yet, I highly recommend it. It’s a lot more professional and reliable than built in analytics to Blogger, WordPress or other blogging platforms. Most of the time those aren’t accurate and with Google Analytics, you can dig deeper into your analytics to improve your posts. For example; discover the best time to post, visitor demographics, bounce rates, popular posts etc. You can learn what your readers enjoy most and cater to them.

12. Honest content
If you’re gifted with an item, experience or sponsored post, I think it’s imperative that you let your readers know you’re receiving some kind of compensation. I don’t see anything wrong with sponsored posts as long as you remain authentic and it doesn’t influence your opinion of the product or service. Trust is slowly earned but so easily lost.

13. Easy to share content
The majority of content that’s shared online is done through social networks like Facebook, Twitter, Instagram, etc. Make it easy for people to share your posts with their friends. If you’re with WordPress, there are some great plugins you can use.

14. Include a question
If you want your readers to interact, including a question at the end of a post will encourage them to comment and converse.

15. First sentences are important
Not only for SEO purposes, but the first sentence should be able to reel in the reader, and at the same time, give them an idea what your post will be all about.

What’s your best blogging tip for writing a successful blog post?


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